Work / NAfME Connect

NAfME Connect Campaign

Client: National Association for Music Education (NAfME)
The piece: Print and digital launch campaign for NAfME Connect, the association's members-only online community. Six print ad sizes (full page, half-page horizontal, half-page island, third-page square, sixth-page vertical), plus web banners, email banners, and Facebook and Instagram graphics.
My role: Lead designer. Concept, layout, typography, and production of every size for print and screen.

Full-page variant, half-page island, and third-page square.

Half-page horizontal and sixth-page vertical.

Facebook and Instagram graphics.

Web and email banners at actual size.

The campaign needed one idea that could scale from a full magazine page down to a 728×90 web banner. I built it around three speech-bubble circles, Ask a Question, Find a Mentor, Share a Story, that carry the message on their own at any size, with the photo and body copy added back as space allows. Colors come from the NAfME Connect logo so every piece reads as part of the same family.