Work / MIOSM Logos

Music In Our Schools Month Logos

Client: National Association for Music Education (NAfME), for Music In Our Schools Month (MIOSM), the association's annual March advocacy campaign
The piece: Three annual campaign identities across sixteen years: “Music! Just Imagine...” (2009), “I See Music Education” (2024), and “United Through Music” (2025). Each delivered as a full logo package: four-color, one-color, black, and reversed versions for print and digital.
My role: Lead designer. Concept development, sketching, typography, color, and final file production for each identity. For 2025 I also wrote the proposal and worked from a creative brief through client rounds to the final selection.

2009, 2024, and 2025.

Every MIOSM logo has to carry a year's theme in one glance, print on a t-shirt and a certificate, and sit beside the NAfME shield without clashing. 2009 pairs a playful hand-drawn script with a burst of stars and notes. 2024 builds the acronym ME into the words “Music Education” with a dancing-figure flourish. 2025 turns three linked figures into a row of arches above a stacked wordmark in teal and ruby, the simplest and most reproducible of the three. Showing them together tells a sixteen-year story of one client coming back.