Work / Exhibitor Prospectus

ICCFA Exhibitor Prospectus 2013

Client: International Cemetery, Cremation and Funeral Association (ICCFA)
The piece: 24-page exhibitor prospectus for the 2013 ICCFA Convention & Exposition in Tampa, selling booth space to vendors. Cover, attendee data spreads, schedule, and exhibit hall information.
My role: Lead designer. Concept, cover, layout, infographics, and production.

Attendee data and exhibit hall schedule, pages 2–3.

The brief was to make a sales document feel energetic rather than corporate. The forward-arrow motif from the cover runs through the header bands on every spread, and the attendee statistics, five pie charts and a bar graph on a single page, were drawn in the two-color green-and-yellow palette so the data reads instantly and stays on brand. A yellow sidebar carries the exhibit hall schedule so the key dates are always findable.